Archives for April 2012

Creative Meeting & Event Themes

Superstar Events - LA

GalleryWe focus on giving your guests a glorious experience, a true moment of recognition and acknowledgement for their own unique contributions to your company.  The program will be remembered years after the excitement of the events fade.   If we had to describe our programs in one sentence, we would say, “Motivating, touching, inspiring and rejuvenating”. Simply put, we don’t do boring meetings, and our programs are a true celebration of achievement. Some of the meeting themes we have created include the following:

“Taking the Lead for Sales Success” – a triumphant strategy for a sales
meeting theme which plays in the pop culture dance craze that has taken over
America, this ballroom themed program is sexy, elegant and inspiring.

“Step Up to the Plate” – a fun, approachable and educational baseball themed program designed to maximize results based on team effort.

“All That Jazz” – a funny, sexy custom program, designed to acknowledge
superior market segment sales skills …think “killin’ the competition”, “give them the ole Razzle Dazzle”.

“Shake It Up” – a racy program with a Latin flair, designed to incorporate
new vision in a sales strategy; also appropriate to help your sales team
embrace changing structure within a corporation.

“Defying Gravity” – a high tech program designed to impress; this program
acknowledges past success while encouraging aggressive future goals.

“Mission: Possible” – a fast paced custom program designed to entertain,
motivate and excite your sales team.

Site Selection

Site Selection
A great way to begin working with SSE-LA, at no cost to your company, is to let us partner with you for site selection. As budgets are being cut, planners today are under pressure to get the most for the money.  SSE-LA will work with you to find the best rates, upgrades, discounts and more. Whether you are booking a large scale association meeting or a smaller corporate function, SSE-LA can locate, evaluate and contract the ideal hotel for your meeting needs.
After discussing your program needs and reviewing the specs of the program, we will create a request for proposals (RFP) to source potential venues. As a result of our hotel database and global relationships, we will find the best venues for you, follow up with the hotels, negotiate the rates, concessions and manage the process on your behalf.
If you have a last minute meeting or you are beginning to think about your next incentive program, sales meeting, management meeting or executive retreat, please call us so that we can assist you with your site selection.

Meeting, Event & Incentive Management

Meeting, Event & Incentive Management

Meeting, Event & Incentive Management

  • Work closely with your team to establish theme, time-lines and agenda.
  • Preparation and management of budgets and reconciliation for conference events
  • Oversee logistics with hotel catering services management team to include set-ups for ballroom, outdoor event space, food and beverage, green rooms, and AV hook-ups.
  • Source and negotiate for keynote speakers, team building, entertainment options, décor, photo ops, etc.
  • Establish contact, rapport and manage all vendors and speakers
  • Finalize details for event with Client, vendors and venue
  • Direct Client to furnish any deposits indicated on contracts and notify client of all invoicing processes and due dates
  • Work with in-house marketing team or sub-contractor to create artwork for meeting collateral
  • Work with video production team to create a unique themed kick-off opening video
  • Attend pre-con with venue and event team
  • Coordinate set up of audio visual and technical arrangements as needed
  • Conduct post-con with venue and event team

Improved Meeting Productivity

Superstar Events LA

SSE-LA’s track record of success in conceiving, planning and managing meetings & events is consistently strong and highly predictable. Plainly put:  “we say what we mean and we mean what we say”  … we do not make commitments that we can not keep and we always have backup plans.

SSE-LA is a fee based management company, with an open pricing policy. We believe that this policy allows us to offer our services and maintain complete trust and integrity when negotiating on behalf of our clients.   We have managed high profile, tight budget and very high caliber events around the globe with executives “peeking under the covers” incessantly all while maintaining composure, attention to detail and the mission at hand.
Site Selection – The SSE-LA Team can help you increase productivity by sourcing hotels and venues for your meeting with no cost to your company.  more…

Meetings, Events & Incentive Management – We can work with your team, assessing your meeting, event and incentive program needs and give your team recommendations to reflect your objectives.  more …

Theme Development – Our team’s theatrical background makes meeting and event program planning especially exciting.  more….

Exhibit and Tradeshow Management – From researching the tradeshows your company should attend, exhibitor registration and booth management, our team can partner with you for all of your tradeshow management needs.  more….

Partner with your team to create and manage your next event

Partner with your team
SSE-LA, based in Los Angeles, California & Baton Rouge/New Orleans, Louisiana can partner with your team to create and manage your programs from “soup to nuts”.  Our team’s Hollywood background brings a creative edge to creating unique themes so your guests enjoy a fabulous experience filled with motivation, inspiration and acknowledgement of their own contribution to your company.  We are available to partner with you on every aspect of your program from site selection, agenda and strategy development, branding, food and beverage management, team building, key note speakers, audio visual, video production, event entertainment, red carpet, VIP celebrity & swag suites, collateral and more….whatever you wish for your event to be a success, we are there to see that it is done on purpose, on time, on budget and with flair and style.

SSE-LA is creative. logical. visionary. valuable. We WOW your guests. We put meeting planners at ease. We work seamlessly with your team, sponsors, hotels and special venues. We maximize your budget. We reach objectives and produce extraordinary results. For a confidential consultation on your next corporate event, non-profit event or incentive program, please contact Peggy Sweeney-McDonald, at 310-709-2851 or

SSE-LA is excited to partner with Ritmopalooza!


SSE-LA is excited to partner with Ritmopalooza!  SSE-LA recently had the privilege to work with Bobby Ramirez ,creator of the fabulous Ritmopalooza show to produce “A Hot Havana Night” Award Gala for the Aquatech Institute Conference at the beautiful Fontainebleau – Miami Beach. Ritmopalooza provided the music entertainment, Havana girls, dancers and decor for an over the top amazing latin themed event.  Attendees, young and old didn’t hesitate to jump up dance and hit the conga drums!  (

Superstar Events-LA Presents “Meanwhile, Back At Cafe Du Monde…”

Meanwhile, Back At Cafe Du Monde…

Superstar Events-LA is proud to present “Meanwhile, Back At Cafe Du Monde…” a unique, festive FOOD Story/Monologue event to premiere at the Myrtles Planatation in St. Francisville, Louisiana on May 16, 2010 and The Lyceum Ballroom in Baton Rouge, Louisiana on May 19, 2010. Created, Directed and Produced by Superstar Events-LA President, Peggy Sweeney-McDonald, with Jay Basist as Associate Producer, the show’s monologues will be written and performed by Baton Rouge personalities including Lisa Annitti, Paul Arrigo, Chef Don Bergeron, Donna Britt, Daniel Brockhoeft, Sister Judith Brun, Paul Gates, Todd Graves, Jeff Kleinpeter, David Liuzza, Tip Pace, Ruffin Rodrigue, Chris Russo, Michael Scott, Leah Simon, Daron Stiles, Jim Urdiales & Whitney Vann.   Each event will begin with a cocktail party with drinks and cocktail buffet.  A portion of the proceeds will go to the West Feliciana Parish TRIAD Program for the elderly (The Myrtles) and the Baton Rouge Downtown YMCA Strong Kids Program.  For more information go to or call Peggy Sweeney-McDonald at 310-709-2851.

Superstar Events L.A. does it all!

Superstar Events - LA

Superstar Events LA

JRM has collaborated with Peggy Sweeney McDonald over the years in some of the most innovative, entertaining and unforgettable events and meetings from San Francisco to Chicago and points between. This quick paced video short touches all the bases to Peggy’s success with themes and nuts to bolts planning, coordination and production that has made each and every event unforgettable and one of a kind.